Privacy Policy

1. Data Controller

The data controller is model momentum, operating the website available at modelmomentum.com. You can contact the data controller at the following e-mail address: [email protected].

2. What Data We Collect

The website collects only analytical data through Google Analytics, including:

• anonymized IP address
• pages visited
• device type and browser
• session data (visit duration, traffic source)

We do not collect personal data such as name, e-mail address, or contact details unless you provide them to us voluntarily (e.g., by sending us an e-mail).

3. Purpose of Processing

We process analytical data solely for the purpose of analyzing website traffic, understanding user preferences, and improving the content of the website.

4. Legal Basis

We process data on the basis of:

• Art. 6(1)(a) GDPR — user consent (given by accepting analytical cookies)
• Art. 6(1)(f) GDPR — legitimate interest of the data controller, consisting of analyzing how the website is used in order to improve it

5. Google Analytics

We use Google Analytics 4 (GA4) provided by Google LLC. Google may transfer data outside the EEA — details regarding data protection are available in Google's Privacy Policy. The IP anonymization feature is enabled.

6. Cookies

Detailed information about the cookies we use can be found in our Cookie Policy.

7. Data Retention Period

Google Analytics data is retained for 14 months from the user's last activity, after which it is automatically deleted.

8. User Rights

Under the GDPR (Articles 15-22), you have the right to:

• access your data
• rectify your data
• erase your data
• restrict processing
• data portability
• object to processing
• withdraw consent at any time

You also have the right to lodge a complaint with the relevant supervisory authority responsible for data protection in your jurisdiction.

9. Contact

For matters related to personal data protection, please contact us at: [email protected].